Shaping Belek's Future Together: Preparations for GoBelek 2027 Begin

Sales and marketing directors of BETUYAB member hotels met at Ethno Belek to review the 2026 GoBelek destination promotion activities and launch the preparation process for the 2027 strategy.

A breakfast review meeting was held at Ethno Belek on 21 October 2026, with the aim of strengthening Belek's international promotional reach, developing joint marketing activities and building a more participatory, innovative and sustainable working model for 2027.

In the first part of the meeting, attended by the sales and marketing directors of BETUYAB member hotels, the activities carried out so far under the 2026 GoBelek destination promotion programme were reviewed together with a presentation by Clockwork, the destination's promotion agency, and the current situation was assessed.

The second part of the meeting marked the start of the preparation process for the 2027 destination promotion strategy. Guided by the views and suggestions of the member hotels' sales and marketing executives, participants exchanged ideas on priority areas and a joint operating model. The proposed responsibilities and working model of the working groups planned under GoBelek 2027 were also shared with the participants.

Bringing the knowledge and experience of every member hotel together under a single destination vision, the meeting was an important step towards shaping Belek's shared future through collective insight.

At BETUYAB, we believe success comes from acting together, and we continue to shape Belek's future hand in hand with our member hotels.